History of Apple Inc.
Accessories Cloud services These product lines are associated with human resource utilization and business processes based on product-based divisions, which are a characteristic of Apple Inc. The Mac product line includes desktop and laptop computers of various sizes for different market segments.
On Apple ipad marketing case study other hand, the iPad, iPhone, iPod, and Apple Watch are mobile devices with some functions similar to those of Mac products. This element of the marketing mix shows that the company operates in the consumer electronics products. This element of the marketing mix reflects Apple Inc.
Place or Distribution in Apple Inc. Apple Store locations Company-owned website and online stores for desktop and mobile Authorized sellers Telecommunications companies Apple Store is a subsidiary of Apple Inc.
For example, these stores sell MacBook units, as well as peripheral devices from other companies. Apps, music, movies, and other digital content are available through online stores for desktop and mobile, such as the App Store and the iTunes Store.
In this element of the marketing mix, the inclusion of these online distribution channels helps optimize international market reach.
These sellers operate stores in various strategic locations, such as in shopping malls in different markets around the world.
The sellers include large retail firms like Walmart and Best Buy. Some authorized resellers sell through their own stores as well as their seller accounts on Amazon.
In addressing this 4P element, the company emphasizes the premium brand image and premium quality of its products. The company has agreements with various prominent websites to advertise and promote Apple products.
In addition, the company uses personal selling in the form of Apple Store employees who provide product-specific information in the aim of convincing store visitors to make a purchase. Also, among the 4Ps, this element involves sales promotion, which usually happens at the Apple Store locations and authorized reseller locations.
For example, some locations offer old models at discounted prices when bundled with larger or more expensive products. Moreover, the company uses public relations to optimize its corporate image.
For instance, Apple Events, leaks of new product features, press releases, and exclusive interviews are carefully executed to maximize positive publicity. The company is also involved in various initiatives, such as ConnectED, which aims to improve formal education outcomes, while promoting the business and its products.
The company uses such communications tactics to satisfy this element of the marketing mix, pertaining to business needs in reaching more customers worldwide.
Premium pricing strategy Freemium pricing strategy The premium pricing strategy involves offering products at a premium. In theory, a premium is an amount that is applied in addition to the typical or common price.
For example, in general, iPhones are more expensive than Samsung smartphones. Premium pricing maximizes profit margins. Such combination ensures competitiveness.
Aside from premium pricing, the company also uses the freemium pricing strategy. In this freemium pricing case, some of Apple Inc. For example, the company offers free 5-gigabyte iCloud storage.
However, to add more storage capacity, customers must pay a recurring fee.Jul 10, · Apple was voted the overall winner of the CMO Survey Award for Marketing Excellence yet again.
Apple has been selected as the winner . Apple Inc.’s marketing mix or 4Ps (Product, Place, Promotion, Price) is analyzed in this computer software & hardware, digital content distribution, cloud services & consumer electronics business management case study.
Capital One deploys iPhone, iPad, Mac, and Apple Watch to provide associates across the company with the devices they know and love. This approach empowers them to reimagine the experience of banking.
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The iPad continues to make inroads in schools. Numerous schools are providing iPads as part of the schooling experience and several are now requiring iPads. Running Head: Harvard Business Case Study: Apple Inc. 1 Harvard Business Case Study: Apple Inc.
Dennis Stovall Kaplan University GB Strategic Human Resources Management March 25, Harvard Business Case Study: Apple Inc. 2 Abstract This business analysis focuses on the commercial enterprising activities of a world leading consumer electronics company, i.e.